Depending on what you are looking for, you have to sharpen the tools of the trade. If what you are looking for is to create long-term brand awareness, expand your target demographic, and earn more ROI, the tool you need is SEO or Search Engine Optimization. While you might have heard the acronym thrown around in the digital marketing industry, very few understand the benefits they stand to gain with a well-structured SEO practice.
At CDK Labs, we help your business reach its pinnacle by leading the SEO aspects of marketing campaigns. Our years of experience has taught us the importance of being approved by the online demographic and that is what we strive to achieve with each of our clients. If you are still in two minds about how SEO can benefit your business, here are 7 things SEO can do for you that no other similar digital marketing practice does:
Boost Credibility
The ultimate aim of a successful business website is to be considered as legitimate and credible by the target demographic, and the best way to get there is for your site to rank high on the Google search engine result pages. When we search for something on the web, our go-to answers are usually the top few sites that pop up on the search engine. We consider them reliable, trust-worthy, and superior in quality as compared to the ones ranking subsequently below.
It is a good idea to dedicate some time, or better, a whole team, to improving and adding on more content to your site, enhancing the speed of your website, and looking up keywords to assist the uphill climb of your website rankings.
Have A Competitive Advantage
It is likely that your competitors will also be equally invested in SEO, and that is a signal for you to catch up as soon as possible. Businesses that heavily invest in SEO can outrank their competitors in search engine results and get considerable market share. Similarly, if you are to consider the results on the very first page of a search engine, they get over 90% of traffic more often than not.
The key is to start identifying your competitors, thoroughly analyzing their strengths and weaknesses, and accordingly adjusting the creation and management of your online reputation. Next in line is to make sure your website has a fast loading speed and is 100% mobile-friendly. Focus on making the best content possible and offering the most trustworthy user experience.
Reach More People
Marketing campaigns typically focus on well-defined target demographics, but with proper use of SEO, you can one-up them. SEO can help attract anyone on the internet with intent at any point of time, regardless of the stage of the buying funnel they are presently in. Unlike with social advertising or PPC, with SEO, it is always a good idea to try to target keywords instead of demographics as a viable way to attract more prospective clients willing to conduct business with your company.
Make a list of keywords that you would prefer to rank for, and use keyword research tools to gradually expand on it. It is prudent to use competitive research to aptly refine the list by identifying viable competitors and their keywords as well as backlinks that are helping their ranking. Use this information and put together a tight-knit SEO strategy.
Rank Better In Local Searches
Local searches have been gaining traction for long, with almost 80% of these local searches- especially on mobile phones- leading to conversions. With local SEO strategies, you can attract searchers who are ready to buy your products or services. The first and foremost step in the process of getting started with local SEO strategies is to first create a Google My Business account, begin requesting reviews from your diverse range of clients, and optimize your listings by putting in the proper name, address, and contact number.
Make sure you optimize your listing for voice search as well. This includes writing rich and compelling content in a more conversational tone which answers most frequently asked queries and offers solutions to the varying searchers’ problems. Carefully considering your local keywords and forming listings in local business directories follow suit.
Improve Website Usability
Search Engine Optimization is all about making your website as search engine-friendly as possible, while simultaneously improving the user experience of prospective as well as existing customer base everytime they visit your website. Try and put in the work to generate useful, high-quality content, increase the loading speed of your website, and make your website more responsive.
Throw in viable backlinks and enhance each page to attract more attention on search engines and make it better to use. This way your website will be well-optimized for the internet while also being user-friendly. A robust website structure and navigation are viable factors in helping a search engine rank’s uphill climb.
Get Quantifiable Results
SEO can help track changes in conversions, rankings, and website traffic. Various platforms such as Google Analytics offer comprehensive suites of information, letting you drill down to an unbelievably granular level. It is always best to be able to see the effect your SEO campaign is having on your user base, for it can guide you in your strengths and weaknesses as a business.
With SEO, you can view every website user’s entire buying journey, and that includes the pages they have been engaging with, the various keywords they have used in their search, and most importantly, whether or not they have finally completed specific actions. Make use of these insights to adjust and improve your website’s SEO strategy.
Improve User Engagement Rates
With an optimized site, you get quality traffic. If you are an owner of a site that features extremely useful content matching the searchers’ intent, chances are that they will spend more time browsing, ultimately resulting in more conversions and in turn, an ever-increasing ROI. Customers form a connection with the brand only by engaging with the website more.
So, when customer advocacy as well as long-term revenue are concerned. SEO is the best way out. Make use of one of the numerous online tools to audit your website and optimize every bit of content, from titles to meta tags. All in all, make sure you are offering a safe and 100% mobile-friendly site.
These are some of the major benefits of SEO for websites in terms of long-term exponential growth. Brands investing in SEO can build their credibility and trust with their target demographic, making it a vital part of their overall digital marketing strategy.
