Programmatic Advertising Agency

Promoting your services or products by acquiring online display advertising space on various websites that suit your target market.

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What are Programmatic Ads?

Reach More Customers With Programmatic Ads

The success of your online business depends on reaching the right customers at the right time. But how to reach customers scattered across the open web? Fret not! At CDK Labs, we provide cutting-edge programmatic advertising services to help you get new leads and generate quality traffic to your website. We make sure you reach target customers where they are and at the right time. Whether they are browsing websites, watching videos, using social media, or streaming music- our highly targeted programmatic ads reach scattered customers. We focus on your specific business goals and design tailored strategies to grow your brand. Our Programmatic Display Advertising is proven effective in increasing leads and sales.

Programmatic Advertising is a revolutionary technique of automatically buying and optimizing digital campaigns.

What are the key questions to consider when building
a Programmatic Ads Strategy?

Targeting Type

Are we using context, keyword, and location targeting? Are we using retargeting in addition to our targeting type(s)? Which targeting type best suits our goals and objectives?

Platform

Which ad exchange am I using to purchase inventory? Are we also targeting app inventory?

Budget

What’s our budget allocation for our programmatic campaign? What sort of bidding strategies are we running (e.g Real Time?) What’s our expected CPM for the industry?

AD Creation

Are our image ads compelling & concise to entice users to click? Does our ads have a key message that users can easily understand?

Research

Are our competitors using programmatic ads? Am I planning on self-serving or using an agency to manage this? What’s the CPM difference between programmatic &

Metrics

How are we measuring success for Programmatic ads? Are we aligning our results with business performance?

What can an Award Winning Agency do for you?

As a trusted Google Ads provider, some members of our team have completed courses and exams that place them as experts in the PPC field, and we don’t simply collect certifications but test and fine-tune them.

Facebook Advertising

Facebook advertising is one of the fastest-growing channels within the digital media landscape, and it’s one of the most cost-effective too. Facebook is no longer a channel that businesses can ignore, as this is where their audience is and where they are making their buying decisions.

The cornerstone to any successful Facebook advertising campaign is setting up targeting and reporting correctly, otherwise you can’t track and optimise your activity. It’s certainly a crowded platform on Facebook with more than 50mil businesses interacting on the platform, and entertaining your audience.

Google Shopping

It’s clear to see why Google Shopping has yielded such high returns for our clients. Imagine your products taking a prime position on Google search results, with thousands of potential customers looking for your products or products like them, only to find you at the top. No storefront of a salesperson required just a curated presence that gives you a strong head start.

The Compilator can make that a reality for you and your business.

Google Ads Remarketing

Google Ads remarketing tends to get a bad reputation, and that’s usually because people don’t know what exactly it is. Remarketing is more than just following people around with ads until they get bored with your brand, it is actually still one of the most powerful tools when done right and the best agency is managing your campaigns

Microsoft Ads

You might not think of Bing when it comes to growing your business, but Google’s little brother still commands a relevant number of searches in Australia on Desktop devices. Roughly 7% of the search market share worldwide was through Bing on desktops, which is a real opportunity for businesses to leverage this lesser-known platform and reach the audience that is not being adequately marketed to.

we partner with the best

We partner with some of best programmatic platforms, developed to empower marketers with cutting-edge technology.

Through our extensive network of partners, we can get your ad see by more people at the right time.

Smart Programmatic to Improve Your Brand Awareness

Our smart programmatic ads service combines the best of both- Mind and Machine! As the leader in paid advertising, we keep up with the ever-changing digital landscape. Our bulletproof process involves conducting a thorough audit of your ad accounts. Our programmatic ad experts can pinpoint the best channels that have maximum reach and customize an ad strategy that helps you reach those who matter to your brand.

How does programmatic advertising work?

The smart bid management system works round the clock to gain qualified leads at the lowest possible cost. Our smart strategies ensure that your ads are seen by real people to generate new leads.

We use advanced technology to take your brand right in front of target consumers through omnichannel campaigns. Our tailored strategies align with your business goals and drive quality traffic with powerful insights. We run cross-channel campaigns and consistently analyze your ad performance data to perform optimizations. When we combine advanced programmatic software with human expertise, we achieve exemplary results. We use smart technology to pinpoint customers who enter your targeted zone to serve ads at the perfect moment. Our programmatic ads help you get:

Targeted Local Traffic
New Leads & Higher Sales
Effective & Affordable Advertising
Higher ROI

let’s connect

Ready to get your Brand off the ground with a certified Google partner? Talk to our PPC Specialist today!

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Frequently Asked Questions

What Is a Programmatic Ad?

Programmatic ads use automated technology to automatically buy & optimize online campaigns. It is more efficient and transparent than traditional (manual) methods of digital advertising because it utilizes data insights and advanced algorithms to display ads to the right user at the right time. Machine learning and AI is used for Real-Time Bidding (RTB) in which auctions are made as the visitor loads a webpage which is around 100 ms.

Why Programmatic Ads Are Better Than Traditional Ads?

The traditional method of advertising relies on manual work. It takes time to deal with several requests for proposals (RFPs) and engage in human negotiations. Moreover, advertisers don’t have much control over the inventory and ad placement. Programmatic ads, on the other hand, use real-time bidding which is quick and more efficient.

Why Do Small Businesses Need Programmatic Advertising?

Small and medium businesses typically rely on traditional advertising techniques because either they are unfamiliar with this new technique or consider it too expensive. However, both large companies and SMBs can benefit by switching to programmatic marketing. It replaces manual negotiations with advanced auction-based software which means that advertisers pay for impressions based on the value of people viewing their ads. Compared to other paid ads that charge a flat CPM across all impressions, programmatic ads are more cost-effective. Moreover, it delivers higher ROI by increasing leads and sales.