Page Speed Score Improved from 39 to 90
Achieved 73.2K Impressions In 3 Months
Domain Authority Improved From 70 to 19
About the Company
Our client has a Lighting company and they specialize in lighting up your place on different occasions. What sets them apart from other companies in their niche is that they are committed to providing quality workmanship, meeting the needs of their clients, and exceeding their expectations. They also offer energy-efficient, affordable, and well-designed lights and employ highly trained technicians to do the job.
The company not only provides lighting services to residential areas but also extends its services to commercial places with flexible scheduling. They serve Greater Toronto and surrounding areas.
The Challenge
Our client was struggling to garner a substantial amount of online traffic to their business. They made several attempts to attract potential customers to their website positively but ultimately reached out to us for professional solutions.
We analyzed and came up with the following conclusions-
- Poor optimization for local search discovery
- Reduced organic traffic across their site
- Multiple SEO areas needed tweaking
- Lower Domain Authority
Before-
- Low quality backlinks
- Lower number of guest post posting on quality sites
- Web Page Speed issues
- Higher page load time
On marking the areas that required revamping, we moved forward to improve them. The goal was to enable the company to attract a higher online traffic rate.
Strategy We Followed
Our client’s primary goal was to get business from their online presence, and for that, we needed to increase traffic on their website, which would then become leads and sales conversions. Keeping them informed of each step we followed is the strategy we used to improve their results.
- We started by reaching out to their previous customers for reviews and testimonials, which were kept on their website and other profiles.
- We optimized the company’s Google Business Profile
- Added relevant services to GMB profile.
- Then, we optimized the company’s services for voice search.
- Next, we targeted keywords that are relevant to local customers and have high volume, and we were able to filter the best ones and rank them on the first page of the SERPs.
- We then did competitor analysis.The goal here was to understand how well their competitors ranked for the keywords that we were targeting.
- Created website content with keyword-targeted services and location pages.
- Thirdly, we published various blog posts related to Weddings, Christmas, Residential and Commercial Lighting and acquired links from various sites via guest posts.
- Interlinked the websites with optimized anchor text links.
- We noticed that their website has several broken links, which were fixed by our team.
Before-
After-
- We indulged in building high-quality links to compete in organic search results to rank higher.
- Structured pages with main purpose of educating users on service offerings and generating leads.
- Optimized the title tags and meta descriptions to target intended keywords.
- Added call to actions on the website in higher converting locations.
- After that, our team optimized the company’s website for mobile use. It involved improving mobile page speed, making the website responsive and data restructuring.
Before-
After-
- We made some significant changes in the website’s code to lower the page load time.
After-
- Improved the Domain Authority by acquiring high quality backlinks from various sites and removing bad links.
After-
- Finally, we listed the company on popular online business directories.
The Result-
With consistent efforts in monitoring and tweaking, our strategy ultimately paid off. We saw wonderful results while enhancing their business’s visibility. We were able to achieve an estimated 5.431K clicks and 73.2K impressions in 3 months.
It took us 3 months to achieve the desired results and it helped the company appear more often in local search results and ranked at the top for SERPs.
The Conclusion-
It’s important to understand a business and how its market searches for related services. When you know where and how to target, it makes a successful SEO campaign all the more likely. While we did face some challenges in boosting the traffic to our client’s website, the efforts did not go in vain.
The results are not achieved overnight when it comes to SEO, it is a long-term process that requires patience, but we were lucky enough to uplift our client’s business with the right SEO Strategy.
If your business struggles with its online presence, we are here for you!
For any queries, you can contact us, and we will be happy to assist you.
