Why do brands need a reputation management strategy?
Maintaining a positive brand reputation is an essential part of any marketing strategy, but no brand has full control of how they are written about or perceived online. Getting negative attention on the internet can happen suddenly and be difficult to anticipate, but negative content or bad reviews do have major consequences for brands, particularly if they show up in online searches. Reputation management companies monitor brand mentions on web pages and mitigate the damage that negative content may cause. Through SEO, public relations, link building and other strategies, reputation managers can help shape online narratives by influencing the content that appears in top search engine results.
Why clients love CDKLabs?
Reputation Management SEO
We use SEO to protect your brand’s reputation in the search results and promote your positive digital assets across the web.
Digital Public Relations
Our digital PR team will use original, quality content to elevate your brand value with marquee press, publications, and backlinks.
Managed Online Reviews
Outsource your review management. We’ll handle those negative comments and improve your positive reviews across all relevant review websites.
Social Media Monitoring
We guide your brand perception across every social media platform. Make sure your social media presence projects a positive image.
Reputation Management Basics
We monitor the search results pages to ensure only positive content ranks for any queries that include your brand name. Search engines like Google and Bing are where potential customers will most likely get their first impression of your business, so it’s important that the top ranking results for all of those search terms project your expertise, credibility, and legitimacy. Certain third-party sites that may mention your brand name can easily rank on the first page, so we monitor them as well, like online review sites, Wikipedia Pages, Google Image results, articles in reputable newspapers and more.
For brand new sites and startups that want to grow quickly, our digital marketing agency can build your reputation quickly across multiple online channels. From getting your website listed across online directories to improve local search appearances, to generating review requests for happy customers, there are many affordable ways to build your reputation. Put your best foot forward with a fully managed SEO campaign that aggressively promotes growth across every online channel. We’ll make sure there is no gap in your approach, so your brand can grow in legitimacy within a few short months.
The first thing any new site should pursue is a strong SEO strategy if they want to appear at the top of any result page, and that includes link building at scale. Depending on the specific product or services you offer, we will determine which publications to target to guarantee better results. With every backlink, we focus on contextual anchor text in authoritative publications that can create new ranking opportunities, mitigate negative press, or drive down negative search results in the SERPs.
We manage third-party review sites like Yelp, TrustPilot, and Google My Business, as well as local listings for accuracy and negative reviews. We then encourage and solicit good reviews and customer feedback from your most satisfied clients. For local companies, negative posts or testimonials on review sites or business lists can cause permanent reputation damage. We become the biggest promoter of your company’s reputation to ensure the best reviews and 5-star reviews keep showing up on those third-party sites
CDK Labs provides online reputation management services that help businesses overcome all the negative reviews and bad press coverage. We aim to help businesses establish credibility and trust with customers, investors, shareholders, partners, and the media. Our team can create a tailored reputation management strategy to help you get more positive reviews and streamline your online brand image.
We understand that a single negative post can impact how people perceive your company. Your potential customers might hesitate in buying your products or services if they are not satisfied with your reputation. However, we know the right tactics to improve the reputation of your business. Our online reputation management service involves:
- Reputation monitoring
- Positive Review Generation
- Social media posting
- Bring down negative posts with good ones
- Review marketing
- SEO reputation management
- Positive and timely submissions
Get Rid of Negative Content
Reputation management can literally make or break your business. To thrive in the competitive market, your brand should have a clean and positive image in the eyes of your consumers.
CDK Labs is a complete online marketing agency offering the best solutions to push down negative reviews and posts that can harm your reputation. Reputation management is the practice of monitoring a brand’s image online. We keep an eye on how your customers view your brand and find ways to improve your business image.
The majority of people turn to the internet when searching for information about a company, person, or any product or service. Statistics reveal that 9 out of 10 consumers check online reviews before buying a product online. It means that if you have negative reviews or only one or two stars on the platforms like Google and Yelp, then you’re at risk of losing more than 85 percent of the prospects.
As reputation management experts, we have the access to the best tools and right tactics to enhance your image. We make sure when someone searches for you online, the top results only show positive information. Our experts keep tracking your reputation and deliver proven results.
Why You Need Online Reputation Management
One dissatisfied customer or frustrated employee could seriously harm your business. Negative information about your company online can hurt your brand’s online reputation. And this can result in customers switching to your competitors, cancelling subscriptions, and loss of revenue.
To avoid all these consequences, we provide reputation management services that deviate attention from negative posts to positive information. We help businesses build brand awareness and credibility by performing a range of activities. We focus on results-driven online reputation strategies to generate more positive reviews and restore your brand image.
Our online reputation management service can help you gain a 5-star Google rating and improves your reviews across the platforms. Ignoring reputation management can result in:
- Low search engine rankings
- Reduce customer engagement
- Damaged brand reputation
- Diminished customer trust
- Loss of revenue
- Decreased profitability
- Lower customer and employee retention rate
Happy Clients
