Trying to market your chiropractic practice online but not generating results? Well, a significant part of the non-tech savvy population struggles with the concept of digital marketing. But the good news is, all it takes is a few tips and tricks, and you are all set. Digital marketing your chiropractic business is easier when you have a list of dos and don’ts to guide you along the way, and that is exactly what this article will focus on.
We have broken down the science of digital marketing your chiropractic services into a few simple strategies to elevate your ROI. Follow these pointers to attract new potential clients and upgrade existing ones.
1. Claim Your Google ‘My Business’ Profile
This is a first step, and it goes a long way in spreading the word about your business and building legitimacy. All you need to do here is claim your chiropractic business on Google’s directory listing. As we all know and accept by now, Google’s search engine and online directory is the easiest way to popularity. Potential patients will rely on Google to look up local chiropractic businesses in their area, and if you claim your business listing, it establishes your practice as a trustworthy one.
While you work on your Google ‘My Business’ profile, mention important details such as office hours and keep the contact information up to date. Include a few clear and realistic images of your chiropractic practice to make it more appealing to prospective patients while browsing through search results. Once you update your listing, you will be visible in Google Map search results much more prominently than ever before, in turn driving traffic.
Google ‘My Business’ directory shows you your local competitors offering the same services and products. Hence, in a way, it provides you an eagle’s eye view of whatever you are up against, when it comes down to local search.
2. Use Social Media Marketing For Attraction and Retention
An easy way to elevate your chiropractic practice is through social media marketing. Ensure your social media accounts are business pages to further establish the legitimacy of your services. You can easily create a Facebook page, and use its many free tools to monitor your performance.
Apart from posting compelling photos, a good idea is to create content that showcases your business’ unique value proposition. Facebook advertising is a way to go to reach a wider audience within the local area. Facebook ads can target potential patients interested in your services. These ads will lead to your Facebook business page. Developing your patented brand voice is always an option, but going for educational and informative social media posts are all time favorites. Make it fun and relatable.
Social media can also be a great place to promote local events to get prospective patients to come by your office. It is one of the easiest ways to build client relationships. Post videos and encourage clients to interact and engage in the comments section.
3. Use Local SEO to Drive Traffic
This is by far one of the most practiced chiropractic marketing ideas to grow your business online. Investing in local search engine optimization (SEO) can go a long way, since it focuses on optimizing your presence in local searches. This way, you can drive patients from your locality to visit your office.
There are numerous components of SEO, but we will let you in on some popular ones that fare exceptionally well for successful businesses: make sure you integrate relevant local keywords in your website content. This way every time prospective patients search for chiropractor-related information, your business will pop up. Second, keep your business name, logo, address, and contact information consistent across the web. This ensures your practice is easy to reach. Last, always localize your site content. This will help you reach your target demographic easily.
4. Look into PPC Campaigns
Yet another key component to digital chiropractic marketing strategies is certainly online ads. While SEO (search engine optimization) can help you land your business on the first or second page of Google search results, it is recommended you complement this effort by going for pay-per-click (PPC) campaigns. Through search engine advertising, bid your ad to be put up in search engine sponsor links. This means that your chiropractic website will pop up every time people search for related keywords.
Target ads help you get to the top of the bar when search rankings are concerned. It can also simultaneously increase your website traffic. If you have the budget for it, invest in Google ads. Google will show you how much traffic your website generates through paid ads, so you will get to see what you pay for.
5. Encourage Patients to Provide Written Feedbacks
We highly recommend this one. Put yourself in your prospective patients’ shoes and try to understand their needs. One of the most important things we will look for when searching for a service is testimonials or reviews from people who have already availed the service. Always encourage patients to leave feedback and reviews of your practice, either on social media or on your website. People can serve as an excellent medium for promotional purposes.
Make it a point to always respond to encouraging reviews in a polite and kind way to portray your business in a positive and friendly light. As for negative reviews, make sure you sate the patient by promising improvement in the near future. Resolve any issues mentioned by existing clients, and always be mindful of the tonality.
That’s it from our end. These are few of the most effective marketing ideas for chiropractic services. Make sure you do not neglect digital marketing amidst your busy day at the office. In fact, this is specifically why we suggest you get in touch with a digital marketing agency to handle the technological side of your practice. This can play out in your favor in no time! Be confident of your business, and keep learning about marketing trends.
