From award-winning digital agencies to freelancers, every digital marketer relies on certain tools to gain traction. You can find hundreds of tools online but some are more popular and continue to dominate the space. Some of the best available tools used by our experts include Ahrefs and SEMRush for SEO, Google Analytics and Search Console for monitoring and measuring. MailChimp and ConvertKit for email marketing, Buzzsumo and Google Trends for Content, Canva for Graphic design, and more. The tools we use to execute campaigns depend on your business objectives, your target audience, and other factors. It means that email marketing tools don’t work for businesses that have a customer base of social media users.