Digital marketing is a broad term that refers to all activities implemented to increase the visibility and brand awareness of businesses across online platforms. It involves leveraging online channels to grow your brand visibility and attract more customers online. Also known as online marketing, it refers to leveraging all digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. The common components of a successful digital marketing campaign include:

  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Email marketing
  • Social media marketing
  • Website design
  • Content creation